A lot of candidates never get around to asking the most basic of questions: what's it like to work at this company? Candidates are too busy answering questions, asking specific questions to demonstrate industry knowledge, and in general trying to be on their toes. They don't really have opportunity to find out about the basics: how many hours do people work here? WIll my personality fit in? What's the dress code? Is it a process oriented company?
Some people will be able to dig into the company's network of employees, who may reveal impressions or stories. But even this isn't scientifically itemized account of the companies values, processes, achievements, etc.
This is the next step in online networking: introducing culture and personality to the mix. Liquid-cv has already taken a crack at it with culture assessments and Corporate CVs (a collection of information, including corporate culture, regarding a hiring company), and is promising to launch more features over time. Other companies like xing.com and linkedin.com may add similar features, but may run into some constraints in terms of focus and corporate sponsorship.
Stay tuned, this is the next stage in online recruiting.
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